Privacy Policy

How we use your information

There are several different ways in which we use your information which will differ depending on what it is. We are committed to being open about this usage so please do read on to find out how we use this information.

Your name and contact details

  • To send you your baby products
  • To email you updates on your order
  • To send you information by email or post about our new products, but only with your permission
  • Fraud prevention and detection
  • Showing you Bumps and Bloom adverts on other websites so you can see our latest products and offers
  • To find out what our customers like so we can ensure we are giving you what you want

Your Payment Information

Don’t worry, we do not keep your card information as all of our transactions are handled via our secure payment gateway provider Stripe.  Within this gateway, your data is held in an encrypted manner which still allows us to make refunds, if required, without the need to see the full financial details.  We hope that this gives you full assurance that we are taking the protection of your data seriously.

When You Have Contacted Us

This is so we are able to provide you and everyone else with better customer service and support and also to train our staff.

Your Purchase History

  • So you are able to buy or repurchase Bumps and Bloom products more quickly
  • Provide great customer service and support
  • Deal with anything you may return
  • To find out what our customers like so we can ensure we are giving you what you want

Information About The Device You Are Visiting The Website From & How You Are Using The Website

When you look at our site, the information we get from this is your IP address, device type and the way you use our website. We can also see your location data if you are happy to share that with us.

We want to provide you with a great shopping experience and improve our website where we can. For example, if we can see you location data then we can set your default currency option.

We also use this information so we are able to protect our website and protect you while on the site.

Information From Your Social Accounts

We may provide you with product recommendations on your social accounts, such as Facebook, from time to time.


Your Responses To Surveys, Competitions and Promotions

We want to ensure that you have every chance of winning the competition therefore will need to know your information so we have a chance to pick you as the winner.

It is your choice if you wish to give us this information, but you may not be able to use certain parts of the site if you do not, such as the website checkout.

Any data we use for purposes such as data analysis, improving our site or new product development is anonymised and aggregated so you cannot be identified.

Sharing Your Information

You may receive marketing from one of our sister companies who provide similar or linked services, but we do not sell any of your personal data to any third party companies.

We may however need to share your data with third party companies as part of the ordering and delivery process, order to provide you with an optimal web experience or, to recommend relevant products to you. These company types are listed below for transparency:

  • Delivery companies, in order to physically get your order to you
  • Service providers, such as advertising partners, website hosts and marketing agencies
  • Agencies helping us tackle fraud, for example law enforcement and fraud prevention agencies

If we ever provide third parties with information and analytics about our customers, we will ensure that all data is aggregated and anonymised and cannot identify you.

Reproduction of content. If you submit content to our website, you agree that we may use your personal information and such content as permitted under this Privacy Policy, including reproducing the content on the website and/or in our marketing and advertising materials.

Marketing Messages

If you have given us permission, we will send you marketing messages via email and post to keep you updated of exclusive offers, new product launches and news from Bumps and Bloom or one of our sister companies if relevant.

Stopping marketing messages from Bumps and Bloom

You can choose to stop receive marketing messages from us at any time.

This can be done:

  • Clicking the “Unsubscribe” link in any of our emails
  • Contacting us directly (via

We will update your preferences when you tell us about the change. However, please note that it can take a few days for some of our systems to update, so you may receive some marketing messages during this process.

This change to your contact preferences will not stop communications regarding any orders you place, such as order confirmation and shipping emails.



Third Party Cookies

From time to time you may see some Bumps and Bloom banners and adverts on other websites and apps to keep you up to date with any news or offers from us and to show you products which may be of interest to you. Each advertiser uses its own tracking cookies, examples of these are Google AdWords, Criteo and Awin (formerly Affiliate Window)

The banners and ads that you see are based on information we know about you or on your previous activity on our website (such as the products you have looked at or the products you have bought) or Bumps and Bloom adverts and banners that you have clicked on in the past.

We are able to show these adverts and banners to you using a number of digital marketing networks and ad exchanges. We also use different advertising technologies such as pixels, tags, cookies and specific targeting services from some sites and social networks, such as Facebook’s Custom Audiences.

Banner Advertising

Criteo and Google AdWords will use cookies in order to show you relevant banner adverts on other websites. The data in these cookies are anonymous and do not contain any personal information.

Criteo and Google AdWords have more information on their privacy policies and how you can opt-out from seeing these adverts. However, please be aware that if you do opt-out via these platforms, and you then delete your cookies, we will not be able to see that you have opted-out so the banner adverts may still appear.

You can also visit Your Ad Choices to find out more about cookies on your device which have been placed by other companies and you can opt out of these if you wish to.

Holding On To Your Information

We will hold on to information only as long as is necessary;

  • For as long as you have an account with Bumps and Bloom
  • For as long as is needed to provide services to you
  • For as long as needed for support-related reporting (if you have spoken to our customer services) or for analytical reporting

Even after you may have closed your account or we are no longer need your information to provide services to you, we may still retain some of your information if needed for legal or regulatory requirements, to resolve disputes, prevent fraud and abuse or if we need to enforce our terms and conditions.

Your Rights Regarding Your Personal Information

  • To be informed how your personal information is used
  • To have access to the personal information we hold on you
  • To ask us to correct any information we have on you which may be incorrect
  • You can ask us to delete your data, stop processing or collecting your data in some circumstances
  • You can ask us to stop sending you direct marketing messages
  • To complain to your data protection regulator



Non-UK Customers

Using our website or giving us your personal data, when you make a purchase for example, you have given us permission to process your personal data by Bumps and Bloom Ltd or on our behalf. If you choose to, you can ask us not to process your data which of course we would adhere to.

For non-UK customers, we may have to transfer your data to the UK so that we are able to fulfill your order. By using our website, you are consenting to the transfer, use and disclosure of your personal data from the country where you live to the UK to be processed by Bumps and Bloom Ltd or a trusted third party (also located in the UK), such as getting your order to you.

We will always aim to ensure that your personal data processed by third parties is not used for anything other than mentioned in this privacy policy. We will make sure we always work to keep your data confidential and private.

Contact Us

If you have any questions regarding our privacy policy or the way we process your personal data, please contact us and we will be happy to help. You can: